THE WHAT? Ouai has unveiled a new global brand campaign that aims to ‘encourage and remind’ customers to be their authentic selves, according to a report published by Yahoo!News.
THE DETAILS To that end, the brand, which is owned by Jen Atkin, has adopted ‘live life your Ouai’ as its tagline and will spotlight a series of real personalities as part of its latest marketing drive.
THE WHY? The press release that accompanied the campaign launch reads, per Yahoo! News, “The campaign showcases a bevy of different archetypes in the community: a real-life same sex couple, grandparent and granddaughter, working mother and daughter, a diverse group of friends, and parenthood. The brand hopes to further their community and be a champion for all the organizations and communities they support – not just through this campaign, but every day.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
