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Injectable aesthetics. Miley Cyrus appears as avatar for Gucci Beauty on Roblox

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THE WHAT? The new face of Gucci Flora Gorgeous Jasmine, Miley Cyrus is set to become the first persona to appear as an avatar in Gucci Town on Roblox.

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THE DETAILS The recording artist’s avatar will join the immersive world as an arbiter of play and discovery, leading quests, games and interactive learning. Visitors to the virtual world can join scavenger hunts for magical ‘Flora’ letters and win rewards as well as strike a pose in the Gucci Flora Gorgeous Jasmine campaign visual on Selfie Way.

THE WHY? The metaverse-based element of the campaign to promote the new Coty fragrance is designed to help users discover the fragrance and ‘transport and inspire’.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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