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Injectable aesthetics. Amazon to invest in Japanese beauty company istyle

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THE WHAT? Amazon is set to invest in istyle, a Japanese beauty company that is set to issue 2.5 billion yen (U.S.$18.7 million) in convertible bonds as well as 11.5 billion yen in warrants to Amazon in September, according to Nikkei Asia. 

THE DETAILS Amazon is set to open a dedicated page initially named @cosme Shopping on the istyle website, with istyle providing beauty products to the Amazon members and selling cosmetics from a range of brands.

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The two companies will potentially look at operating stores using digital tech.

THE WHY? According to Nikkei Asia, the collaboration could boost Amazon’s presence in the cosmetic market. 

Istyle is set to issue convertible bonds to investors including leading trading house Mitsui & Co, which aims to position the cosmetics business as one of its key growth fields.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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