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Injectable aesthetics. New men’s skincare brand Atwater launches with clean, non-toxic formulas

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THE WHAT? Founder Chris Salgardo has launched new men’s skincare range named Atwater in a bid to build consumer confidence with products that have clean, non-toxic formulas.

THE DETAILS The US-based company has created a range that includes a facial scrub, eye moisturizer, facial moisturizer, and shaving cream. 

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Focusing on offering ethical products, Atwater has the cruelty-free Leaping Bunny certification. 

THE WHY? Salgardo is said to have spent his career in skincare and grooming, gaining insight into men’s grooming needs as well as the link between ‘how a man looks and the confidence he feels.’

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

  Injectable aesthetics. L’Oréal announces Aseem Kaushik as Managing Director for India 

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