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Injectable aesthetics. Boohoo buys minority stake in Revolution Beauty

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THE WHAT? Boohoo has snapped up a 7.1 percent stake in Revolution Beauty, according to a statement posted on its website.

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THE DETAILS The fashion retailer sells the mass market make-up brand’s products via its D2C websites and online digital department store, Debenhams. Following the acquisition, Boohoo is now Revolution’s fourth largest shareholder.

THE WHY? With Revolution Beauty’s shares plummeting on the back of its auditors discovering accounting discrepancies, Boohoo has presumably secured a deal. The company said in a statement, “The investment builds upon the existing relationship between boohoo and Revolution Beauty… The investment reflects boohoo’s belief in the growth potential of Revolution Beauty and it intends to be a supportive stakeholder and long-term partner.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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