THE WHAT? L’Oréal-owned Lancôme launches its first beauty tech flagship store in Southeast Asia, and marks the 13th year since the launch of the Lancôme Advanced Génifique.
THE DETAILS Open until 7th September, Lancôme is running a ‘fully immersive and Grandeur activation.’
According to a press release, the Génifique Immersion Gallery, a fully immersive educational gallery, comes complete with light projections, showcasing the brand’s futuristic world of Beauty Tech as well as the science that powers Lancôme’s Advanced Génifique.
The brand has also launched the #StrongisTheNewYoung campaign, which aims to feature 50 inspiring women in Singapore across various professions, cultural and social backgrounds, to inspire, empower, and uplift their community to be stronger together.
Lancôme says, “These 50 women, in different stages and seasons of their lives, were invited to share what their strengths are in writing at Lancôme’s unique Write Your Strength studio.”
THE WHY? The Lancôme flagship is running a ‘fully immersive and Grandeur activation’ to help people discover the ‘Advanced Génifique Serum and the microbiome science behind it.’
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
-
Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
-
Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
-
Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
-
Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
