THE WHAT? L’Oréal-owned Yves Saint Laurent Beauté has named rapper Lil Nas X as its latest US Brand Ambassador. Lil Nas X will first feature in a campaign for the brand’s newest lip product, Rouge Pur Couture: The Bold.
THE DETAILS The partnership will see Lil Nas X and YSL Beauté debut an unreleased, never-heard-before-track and, as part of his role as US Ambassador, Lil Nas X will be featured in a series of content to be leveraged on YSL Beaute’s digital platforms and in US media campaigns supporting the latest make-up innovations from the brand as well as its best-selling men’s fragrance, Y.
THE WHY? Laetitia Raoust, YSL Beauté US General Manager, reveals, “Lil Nas X embodies YSL Beauté’s vision for the future of the beauty industry: boundary-breaking, unique, unapologetic, bold. The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
