THE WHAT? Revlon-owned Elizabeth Arden is set to expand its distribution via Ulta Beauty stores, according to a press release issued by the brand.
THE DETAILS Best-sellers from the brand’s Ceramide Capsules range will be featured on Ulta’s ‘Skincare We’re Loving Wall’ and select stores will boast Elizabeth Arden skin care experts on the shop floor to enhance the shopping experience.
THE WHY? Won Park Costof, Senior Vice President, Elizabeth Arden US, explains, “Elizabeth Arden strives for a balanced channel assortment between e-commerce and traditional retail. While the brand experiences a robust growth in online sales, we recognize the importance of recruiting new customers through in-person trial and advice depending on individual needs. Ulta, the country’s predominant retailer for beauty, offers consumers a wide variety of brand access and knowledge spanning affordable to luxury, clean to scientific, indie to mass – making the retailer a top destination for true beauty enthusiasts and an important partner in garnering new audiences for Elizabeth Arden.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
