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Injectable aesthetics. Birchbox Co-founder announced as CEO of Victoria Beckham Beauty

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THE WHAT? Victoria Beckham Beauty has named former CEO and Co-founder of Birchbox, Katia Beauchamp as CEO, according to a report published by WWD.

THE DETAILS Beauchamp replaces Sarah Creal, who left the company in the spring. No reason was given for her departure, per WWD.

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Victoria Beckham Beauty has also appointed Nance Hastings as President. Hastings joins from Alpyn Beauty, and has held a number of senior roles at The Estee Lauder Companies over the course of her 25-year-long career with the us prestige beauty giant.

THE WHY? WWD speculates that the brand is gearing up to become a player to be reckoned with in the beauty world. Victoria Beckham Beauty’s eponymous Co-founder and Creative Director told WWD, “Katia and Nance’s expertise, vision and experience are, without doubt, going to be invaluable in helping me grow shape and continue on this exciting journey.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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