THE WHAT? Priyanka Chopra’s hair care brand, Anomaly has launched on Indian e-commerce platform Nykaa, according to a report published by the Economic Times.
THE DETAILS The brand, which was founded by Chopra in collaboration with Maesa last year, will be sold in Nykaa’s 60 bricks and mortar stores as well as online. The platform is predicting a boom in hair care sales; it’s currently Nykaa’s fastest growing category, according to CEO of Nykaa’s beauty e-commerce business, Anchit Nayar, per the Economic Times.
THE WHY? Chopra told the Economic Times that the launch was part and parcel of a wider international roll-out. “Right now, we’re evaluating South Africa, the Middle East and Europe, there are many innovations that we’re working on. But as of now, the expansion is to India, and the next steps coming soon.”
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Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
