THE WHAT? The UK Advertising Standards Authority (ASA) has ruled that an ad for Unilever-owned Persil that claims the laundry detergent is ‘kinder to the planet’ is misleading and must not be aired in its current form.
THE DETAILS The complainant challenged whether the claims that Persil washing liquid was ‘kinder to our plant’ were misleading and could be substantiated. The ad was found to breach BCAP code 3.1 (misleading advertising, 3.9 (substantiation, 9.2, 9.4 and 9.5 (environmental claims).
THE WHY? The ASA said that the company’s claim that the laundry detergent was ‘kinder’ to our planet was ambiguous and that the ad failed to explain the basis of the comparative claim. Further, there was insufficient evidence that such claims were based on the full cycle of the advertised product. “Although we acknowledged Persil were undertaking actions to reduce the environmental impact of their products, we had not seen evidence or analysis to demonstrate the overall environmental impact of the featured liquid detergents over their full life cycles, compared with Persil’s own previous products or other products, in support of the claim.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
-
Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
-
Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
-
Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
-
Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
