THE WHAT? Actor Ranveer Singh has invested in Indian beauty brand Sugar Cosmetics, which follows a US$50 million Series D fundraiser for the start-up, according to the Indian Economic Times.
THE DETAILS The Series D funding round was led by private equity firm L Catterton. Sugar Cosmetics launched as a D2C brand in 2015 before branching out into offline retail in 2017.
According to a statement by Sugar Cosmetics, Singh will act as a ‘brand evangelist and build connect across key markets.’
THE WHY? The financial injection is said to help the company expand into other potential markets.
Sugar Cosmetics Co-founder, Vineeta Singh, said, “Ranveer’s personality of being bold, quirky, and vibrant makes the partnership a natural fit.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
