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Injectable aesthetics. Kering Americas appoints Kate Shone into the newly created role of Vice President of Communications and Community Engagement

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THE WHAT? Kate Shone has been appointed into the newly created role of Vice President of Communications and Community Engagement for Kering Americas, according to a report by WWD.com. 

THE DETAILS Shone will report to Laurent Claquin, President of Kering Americas, and Valerie Duport, Chief Communications Officer in Paris.

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THE WHY? Shone has extensive communications experience within the beauty and personal care industries, having previously worked as Vice President of Public Relations and Head of Social Media Initiatives for Fragrance and Beauty for Chanel. 

The executive also previously worked for L’Oréal Luxury Products Division, where she ran the U.S. public relations and global communications for its Lancôme and Ralph Lauren Fragrance brands, respectively.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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