THE WHAT? Beiersdorf-owned Nivea Men and Spanish soccer club Real Madrid have renewed their global sponsorship agreement until 2025. Now in its 10th year, the partnership will continue for a further 3 seasons and covers more than 70 countries.
THE DETAILS The next phase of the partnership will see digital activities strengthened for consumers and fans. The goal is to create more appealing content for young people through a new platform based around the values of Nivea Men and Real Madrid. “Our players very much enjoyed the partnership with Nivea Men, since these products are part of their daily routine,” said Real Madrid’s Director of Institutional Relations, Emilio Butragueño. “We’re looking forward to strengthening our partnership even more over the coming seasons.”
THE WHY? Grita Loebsack, President of Nivea, commented, “It brings together two champions with a global reach. We will take an even more digital approach in the future, exploring new channels and learning from each other. We want to bring the skincare experience to all generations on and off the field at the same time.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
