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Injectable aesthetics. Unilever teams up with Tiny Island Productions and Ape Kids Club to design NFTs

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THE WHAT? Unilever has partnered with Singapore Tiny Island Productions and Ape Kids Club to design a series of NFTs to accompany the FMCG manufacturer’s Lifebuoy H for Handwashing campaign.

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THE DETAILS The digital tokens will drop on Global Handwashing Day in October with donations paid into NGO partner, Save the Children’s crypto wallet. The campaign will tap into Tiny Island Production’s expertise in NFT and metaverse space, Unilever’s brand influence, and AKC’s experience in the NFT field to explore possibilities of doing more good with emerging Web 3 technologies potential of fund raising for good.

THE WHY? Triveni Rajagopal, Personal Care Digital Transformation Lead, Unilever, explains, “We need to separate the alerts from the noise surrounding NFT, crypto and Web 3.0. We can only do this by working with experts in this field, who can ensure Lifebuoy’s social mission of improving handwashing behaviors of people around the world will generate significant support. Lifebuoy recognizes the opportunity in this new digital meta world. We are eager to learn from partners, creators, and specialists to create a Betterverse – a place where we can ensure good exists.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

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Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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