THE WHAT? e.l.f Beauty has maintained the low prices on its cheapest items despite increasing prices for two-thirds of its line up amidst the rising cost of inflation, according to a report by The Wall Street Journal.
THE DETAILS The beauty company announced price hikes on its higher end products this spring with rising costs threatening profits. However, CEO Tarang Amin stated he made a bet to keep prices fixed on the lower cost items.
Speaking to The WSJ he said, “We didn’t touch a third of our items.” These included lipsticks, mascaras and eyelash wands.
THE WHY? The rising cost of inflation has hit the industry hard, however, Amin stated that the strategy to keep low-cost items cheaper will remain even in the face of an ongoing rise.
“We wanted to be sure there was an entry into e.l.f. if someone was on a budget constraint,” said Amin.
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
