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Injectable aesthetics. Walmart to connect with online shoppers via social channels

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THE WHAT? Walmart Connect has announced a series of Innovation Partners, namely TikTok, Snap Inc, Firework, TalkShopLive and Roku, in a bid to help advertisers to reach shoppers on leading platforms where they are increasingly spending their time as the media funnel collapses.

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THE DETAILS The strategic partnerships provide ‘test and learn’ opportunities with social, entertainment, t-commerce and live streaming throughout the holiday season. The US retail behemoth’s Connect arm will work with each partner to more deeply connect advertisers with customers throughout key moments in the shopper journey.

THE WHY? Walmart Connect is hoping to help suppliers and sellers to reach shoppers wherever they are via its new ad formats.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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