THE WHAT? P&G-owned Febreze is promoting its Air collection with a fresh new concept known as ‘scent styling’ aimed at home décor enthusiasts. The idea marries the sense of smell with the visual element of interior design to create curated spaces.
THE DETAILS The brand has partnered with Garcelle Beauvais to demonstrate how to elevate a room with the 30-odd fragrances in the Air range.
“When styling a room, we focus primarily on visual aesthetics, while smell is often overlooked. But interior designers know the power that smell can have in a home – there’s a reason realtors use smells as a finishing touch!” says Beauvais. “To help create the ambiance I’m looking for, Febreze Air is a must-have. Just a few sprays fight those bad odors and leave the luxurious, fresh scents I want behind. Remember home cohesion doesn’t stop with the eyes – with Scent Styling, you’ll love what you see and smell throughout your home.”
THE WHY? Morgan Eberhard, Senior Scientist at Febreze, explains, “The research reveals how bad smells can equally impact a space in a negative way. So, no matter how beautifully decorated or satisfyingly organized a room may be, the design isn’t complete until the sense of smell is addressed.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
