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Injectable aesthetics. A.S Watson launches AI-powered Skinfie Lab in collaboration with L’Oréal’s Modiface in Asia

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THE WHAT? A.S. Watson has announced the regional launch of Skinfie Lab, a skin analysis tool that creates highly personalised skincare product recommendations based on customers’ selfies.

THE DETAILS The AI-powered tool is launched into Watsons Hong Kong and will be rolled out to Thailand, Taiwan, the Philippines, Singapore, Malaysia, and Indonesia by early 2023.

The Skinfie Lab has been jointly developed by A.S. Watson and ModiFace, L’Oréal’s AI and AR company.

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THE WHY? According to the company, “The launch of Skinfie Lab in Asia is the latest development by A.S. Watson to deliver a truly O+O (Offline plus Online) customer experience. It builds on the successful launch of an AI-powered skincare advisor at Superdrug in the UK last year. Customers love using the tool, and conversion rates doubled.”

Freda Ng, Chief Digital Officer (Asia) of A.S. Watson Group, said: “We believe that Skinfie Lab will change the way customers shop skincare – with only a selfie.

“We’ve been using cutting-edge technology to innovate and develop new solutions that help deliver seamless O+O shopping experiences to our customers. We’re thrilled to launch Skinfie Lab in Asia, a pioneering tool that makes it simple for customers to find just what their skin needs.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

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Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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