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Injectable aesthetics. Superdrug ushers in price freeze to help shoppers feeling the pinch

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THE WHAT? AS Watson-owned Superdrug has announced that it is freezing the prices of some 5,000 beauty products in a bid to help shoppers amid a steep rise in the cost of living, according to a report published by the Retail Gazette.

THE DETAILS Prices on popular items from a number of well-known brands, including Coty’s Rimmel, L’Oréal-owned Maybelline and Elf, will be held at current levels until the end of the year.

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THE WHY? Superdrug Chief Commercial Officer told Retail Gazette, “We’ve seen that consumers are finding a way to navigate the current economic climate and are looking for great value and recommendations on how to shop smarter and more cost-effectively during this time.

“By taking this next step with our price freeze we hope that our customers can purchase items that provide them with a little happiness and escapism, with the knowledge that our prices won’t change.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

  Injectable aesthetics. Comparing Botox and Fillers: Which Treatment is Right for Your Patients?

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