THE WHAT? Credo Beuaty has announced that it has acquired Follain. As part of the acquisition, Credo will absorb the Boston-based beauty retailer’s online retail business and storefront in Beacon Hill. Terms of the deal were not disclosed.
THE DETAILS The Follain-branded skin care line will join EleVen by Venus Williams and Exa as part of Credo’s owned brand portfolio.
Follain Founder & CEO, Tara Foley will support Credo as an advisor over the coming months. After the transition, she will continue her work consulting purposeful beauty and CPG brands. “This is a proud moment in the history of Follain, and an important moment in the evolution of clean beauty,” says Foley. “We believe this will strengthen the mission-driven beauty movement by creating the single leading clean beauty retailer, and standard bearer, that the industry needs. We are happy to see the Follain brand and products continue to make an impact in their new home with Credo.”
THE WHY? Credo CEO, Stuart Millar, explains, “The acquisition of Follain, a like-minded company with a shared mission, is an important step forward for Credo and the clean category. Solidifying Credo’s clean beauty leadership position allows us to scale our impact in a meaningful way, and we are excited to continue to advocate for change in a highly under-regulated industry.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
