THE WHAT? Grupo Boticário has acquired Brazilian male beauty brand Dr. Jones for an undisclosed sum.
THE DETAILS Grupo Boticário purchased 100 percent of the start-up, which specialises in male grooming products such as beard, hair, skin and bath.
The buy-out expands Grupo Boticário further into the men’s grooming sphere, as well as continue to focus on the digitization of its sales channels.
Dr. Jones will continue to be sold via the brand’s online store, with a medium-term goal to expand the consumer base via Grupo Boticário’s other sales channels.
THE WHY? Fernando Modé, CEO of Grupo Boticário, said, “The acquisition of Dr. Jones consolidates a series of strategic transactions completed over the past few years focusing on accelerating our digitalization program and expanding our brand portfolio. With Dr. Jones, we are strengthening our presence in the male beauty segment, a booming market with strong growth potential.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
