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Injectable aesthetics. Beiersdorf 9M 2022: FY guidance raised as sales swell 11.1 percent

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THE WHAT? Beiersdorf has reported its results for the first nine months of the current financial year. The manufacturer of Nivea saw organic sales rise 11.1 percent on the prior-year period to hit €6,730 million and raised its full-year sales estimates accordingly to 9 to 10 percent in the consumer business.

THE DETAILS All regions reported growth for the January 1 to September 30 period, with the Americas growing an impressive 24.5 percent, the Africa / Asia / Australia zone climbing 11.2 percent and Europe gaining a respectable 6.4 percent.

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Beiersdorf’s core Nivea brand put on 10.8 percent yoy while Derma brands Eucerin and Aquaphor saw a significant 25.3 percent uptick in sales as well as upping their market share. Luxury brand La Prairie saw sales increase a more modest 5.5 percent.

THE WHY? Vincent Warnery, CEO of Beiersdorf, reveals, “We retained the strong growth dynamic of the first half of the year in the third quarter and achieved broad-based, double-digit growth rates. We are increasingly reaping the rewards of our actions to make Nivea an even more global and digital brand. For the first time, our brand icon has succeeded in gaining market share in all categories and regions. For the full year, we are raising our sales guidance while being aware of the economic uncertainties in the fourth quarter.” 

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

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Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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