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Injectable aesthetics. Augustinus Bader becomes billion-dollar brand

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THE WHAT? Augustinus Bader has announced the closure of a US$15 million strategic funding round led by existing investor Impala and newcomer General Atlantic. The round saw the luxury skin care and hair care brand achieve a US$1 billion valuation.

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THE DETAILS Charles Rosier, CEO of Augustinus Bader, said, “Reaching unicorn status is a very proud moment for the Augustinus Bader brand. We welcome an investor group of this calibre to our shareholder base as we focus on the strategic expansion of our business. We believe there is a significant opportunity to reach more customers globally and look forward to Augustinus Bader’s next phase of growth as we aim to redefine luxury skin and hair care.”

THE WHY? The investment will support the Augustinus Bader’s global growth including strategic scaling in China and key Asian markets as well as travel retail. In addition, the brand plans to drive increased brand awareness and marketing initiatives to maximise continued expansion in the US market.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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