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Injectable aesthetics. Tata Group plans 20 tech-heavy beauty stores

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THE WHAT? India’s Tata Group is gearing up to compete with the likes of Sephora and Nykaa with the launch of a new tech-heavy beauty retail brand, according to a report published by Reuters.

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THE DETAILS Tata Group plans to open some 20 stores across India next year, each featuring a slew of tech wizardry, including virtual try-on screens and digital skin tests, to tempt the next generation of shoppers to part with their cash. The group is said to be in talks with a host of foreign brands, among them The Honest Co, Ellis Brooklyn and Gallinee. All declined to comment when contacted by Reuters.

THE WHY? Tata Group is hoping to capture the hearts of Indian beauty enthusiasts aged 18 to 45, Reuters reports, in a bid to carve out a slice of the US$16 billion cosmetics market.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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