THE WHAT? More than two-thirds of the UK’s biggest advertisers are said to be cutting back on traditional television media in 2023, with the recession pushing them to digital media and last-minute promotions, according to a report by the Guardian.
THE DETAILS A survey undertaken by the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity found that of 59 UK advertisers, 67 percent will make the deepest budget cuts to ads on broadcast TV.
While no specific advertisers were named, cosmetic and personal care giants Unilever, L’Oréal, and Procter & Gamble are amongst the UK’s 10 highest spenders.
According to the study, 40 percent of those surveyed stated they were set to cut spend in offline media, including TV, radio, print and outdoor sites.
THE WHY? The survey highlights the advertising decision-making processes being made in the wake of the cost of living crisis.
Phil Smith, Director General of ISBA, the body that represents UK’s advertisers, said, “The survey clearly shows the impact of recession on the spending plans of major brands. There’s a general shift towards more flexibility of commitment and a significant swing towards digital delivery in every medium.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
-
Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
-
Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
-
Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
-
Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
