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Injectable aesthetics. Blackpink member, Rose named as new face of Sulwhasoo

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THE WHAT? AmorePacific-owned Sulwhasoo has named BlackPink member, Rose as Global Ambassador, according to a report published by Marketing Interactive. The K-pop star will appear in the brand’s #SulwhasooRebloom campaign.

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THE DETAILS The campaign is designed to chart Sulwhasoo’s brand journey and identity and centers around two films. The brand is also launching a limited edition First Care Activating Serum inspoired by White Porcelain from the Josseon Dynasty.

THE WHY? Rose told Marketing Interactive, “It is an honour for me to join Sulwhasoo as [its] global ambassador of the products which not only my mom but also [I] have been using for a long time.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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