THE WHAT? Coty has opened its largest digital flagship to date in Southeast Asia for its Hugo Boss Fragrances brand in partnership with Lazada.
THE DETAILS The official Hugo Boss Fragrances LazMall Flagship Store will be hosted on Lazada’s personalized in-app portal, LazMall Prestige and entice shoppers in Singapore, Malaysia and Thailand with bold, contemporary digital content, including a chance to discover Boss’ new ambassadors – Jacob Elordi, star of HBO’s “Euphoria” and actor and model, Laura Harrier – faces of the for Her and Him scents of the Boss The Scent Le Parfum campaign.
THE WHY? Kristina Strunz, Vice President Sales, Coty Southeast Asia, commented, “Building on the success of the debut of the official Chloé Fragrances LazMall Flagship Store, at Coty, we are accelerating the expansion of our digital footprint across Southeast Asia to drive growth with our exclusive key e-commerce partner, Lazada. The modern BOSS man and woman seek contemporary perfumes to reflect their powerful personalities, and we are committed to inspiring consumers with premium fragrances, through premium experiences, in collaboration with our premium retail partners. We look forward to inspiring shoppers with the new BOSS campaign in Southeast Asia.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
-
Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
-
Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
-
Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
-
Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
