THE WHAT? DFS Group has opened its travel retail beauty metaverse named DFS World, which has been launched in conjunction with its biggest annual beauty campaign.
THE DETAILS The metaverse offers exclusive DFS NFTs; allows users to discover interactive experiences, displays and limited-time offers from beauty brands; and experience an array of in-store activations.
The ‘Open Up Your Horizons’ campaign features three themes; Effortless Not Lazy, Stay Up, Glow Up, and Future You.
Virtual characters guide visitors through a series of games and experiences, with DFS Group stating, “Try your luck at catching a special edition DFS butterfly NFT at the Landing Zone or test your reflexes with the speed challenge at the NFT Wonderland.”
The metaverse also offers experiential multi-brand and premium brand zones from Guerlain, Estée Lauder, YSL Beauty and Giorgio Armani, and will run across global locations including Abu Dhabi, Auckland, Guam, Hong Kong, Honolulu, and Los Angeles.
THE WHY? The metaverse is said to allow users to discover the ‘limitless possibilities of beauty’, from premium skincare and fragrances to new and emerging trends, according to TR Business.
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
