THE WHAT? Essence Makeup has announced the launch of its first campaign in the gaming space with an activation on global streaming platform Twitch.
THE DETAILS The affordable cosmetics brand has teamed up with creator Emiru to host a namesake company contest that will stream live on the platform on October 25. Fans are being encouraged to submit their photos in different cosplay categories via Reddit for the chance to win US$30,000 in prizes.
THE WHY? Jill Krakowski, Chief Marketing Officer at Cosnova, Inc, explains, “At its core, Essence is fun make-up for fun people, and what’s more fun than cosplay? Knowing many of our consumers are in the gaming space, we’ve been exploring different ways to get involved. Social media has been pivotal in growing Essence and as the ultimate social platform for gamers, we feel Twitch offers an opportunity to connect with the gaming community in a way that resonates with the brand.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
