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Injectable aesthetics. Gwen Stefani’s GXVE brand debuts new lip shades

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THE WHAT? Gwen Stefani’s GXVE make-up brand has released 10 new lip shades, according to a report published by WWD.

THE DETAILS GXVE’s debut lip colors sold out within a week of launch at Sephora, WWD reveals, with the cherry red Original Recipe, now ranked as the LVMH retailer’s second best-selling shade.

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The new products comprise four satin lipsticks, four matte shades, an ultra-matte longwear liquid lipstick and a longwear liquid lipstick with a vinyl finish.

THE WHY? GXVE Chief Marketing Officer, Erin Sale told WWD, “Lip has emerged as an important category for us. Gwen’s signature red.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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