THE WHAT? Inolex has launched a new corporate identity developed in partnership with Pentagram over the course of a year.
THE DETAILS The result is a bold approach designed to inspire ‘positive rebellion’ in the beauty and personal care industry. The new identity consists of a distinct teal wordmark and compact logo comprising a singular X. The proprietary imagery portrays the duality of nature and science.
THE WHY? Lisa Gandolfo, VP Marketing at Inolex, commented, “Inolex has been pushing the envelope for years, introducing sustainable technologies that have challenged and redefined ingredient mainstays in health, beauty and wellness.
“We’ve had the essence of our identity, this kind of rebellious spirit, in our products and our approach for decades. Through our work with the Pentagram team, we were able to distill who we are and what we offer to the industry into an elegant and artistic visual design and imagery that transcends all that we do.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
-
Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
-
Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
-
Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
-
Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
