THE WHAT JCPenney has announced a U.S. nationwide rollout of JCPenney Beauty in its stores, which follows the initial introduction of the retailer-owned beauty experience in fall 2021 and its recent online expansion.
THE DETAILS Kicking off in October 2022, JCPenney Beauty will expand from its ten bricks and mortar pilot locations to 300 stores by early 2023, and 600 stores by spring 2023.
According to JCPenney, the national rollout builds on the flagship partnership with thirteen lune, a ‘first of its kind, e-commerce destination designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors.’
The new online JCPenney Beauty experience includes a virtual makeup try-on and skincare quiz.
THE WHY? The expansion and continued exclusive partnership with thirteen lune is said to be the next step in the retailer’s commitment to making ‘hyper-inclusive beauty’ easily accessible online and in-stores nationwide.
The rollout showcases JCPenney’s strengthened beauty offering, following the restraining order it placed on Sephora after the beauty retailer attempted to pull out of its stores in 2020 mid-pandemic.
Michelle Wlazlo, Executive Vice President and Chief Merchandising Officer, JCPenney, said, “Inclusivity is core to JCPenney. We exist to celebrate and serve America’s diverse, working families which is why we are leading the charge to foster beauty inclusivity on a national scale.
“By creating a fully ownable beauty experience, JCPenney can quickly adapt and respond to our customers’ wants and needs. Last year’s preview launch allowed us to learn from our customers and evolve the JCPenney Beauty experience as it expands nationwide and online, making it unlike any other beauty retail experience.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
