THE WHAT? Kao Corporation has announced that its prestige skin care brand, est is set to pilot a subscription model. Some 20 customers will test the program, which costs ¥300,000 per year, from this month.
THE DETAILS Est Skin Athlete Gym as the new service has been dubbed, includes the services of a dedicated team of beauty professionals offering precision skin care solutions to subscribers for a full year. Beauty advice will be available online and in person with suggestions tailored to each customer. The operation will be expanded with further services leading to a full-scale roll-out in spring 2024.
THE WHY? The personalized program is designed to meet the needs of customers looking for a truly bespoke skin care regime to help them achieve their beauty goals. Kao revealed in a statement, “Thanks to recent digital innovation, highly engaged beauty consumers are choosing products and beauty services from a plethora of options to suit their individual skin concerns and needs, and actively self-educating about beauty. Nevertheless, we also know that many such women lack confidence in their self-devised skin care routines and are keen to know more about the science behind skin care or receive assistance from beauty professionals.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
