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Injectable aesthetics. Kate Moss launches into wellness space with debut of Cosmoss brand

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THE WHAT? Kate Moss has unveiled a new wellbeing brand, named Cosmoss. Described as ‘self-care created for life’s modern journeys’, the brand has been teased on Instagram for the past week and officially launches today, September 1, 2022.

THE DETAILS Products include a fragrance, dubbed Sacred Mist, blended with essential oils, the replenishing Face Cream formulated with botanical extracts and Golden Nectar, a combination of CBD and collagen oil drops said to holistically support body, mind and soul.  All will be sold via a dedicated website. At the time of writing, the landing page suggested products would be sold in the US, Canada, UK and Europe.  

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What’s more, Moss appears on the cover of Vogue France’s September issue, a marketing opportunity that money can’t buy.

THE WHY? The supermodel’s considerable celebrity combined with two of beauty’s biggest trends: wellness and skin care makes this launch a sure-fire hit.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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