THE WHAT? Beiersdorf-owned Nivea Men and Liverpool FC have agreed an extension to their partnership. The skin care brand will remain the British soccer club’s official men’s grooming supplier until the end of the 2025-26 season.
THE DETAILS The brand’s Dear Liverpool FC… content series, which highlights the importance of reaching out and caring for others, will continue into the 2022-23 season, with the addition of ticket competitions. With 28 million views and 2.3 million meaningful engagements, the content series has been Beiersdorf’s most-watched video content of all time.
THE WHY? Andy Rawle, marketing director Northern Europe, Nivea Men, explains, “At Beiersdorf, we believe in building long-term partnerships around an aligned ethos and shared values. Our commitment to extending the Nivea Men partnership with Liverpool FC demonstrates this.
“We’re proud to bring two of the most successful organizations in their fields together to create engaging and memorable content to help more men take care of their wellbeing and their skin.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
