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Injectable aesthetics. L’Oréal denies claim it has suspended advertising on Twitter

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THE WHAT? L’Oréal has denied claims from a Financial Times report that it has suspended advertising spending on Twitter, according to a report by Reuters. 

THE DETAILS The beauty giant was said to have ‘quietly quit’ the social media platform following news of Elon Musk’s US$44 million acquisition. 

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L’Oréal is said to be one of many brands that are reportedly nervous since Musk’s buy-out, with Twitter said to have made a push this week to reassure advertisers. 

In an email seen by the Financial Times, Twitter reportedly asked brands to: “bear with us as we move through this transition”, adding that it had not changed its moderation policies and sought to be “warm and welcoming to all.”

THE WHY? A L’Oréal company spokesman has since denied the claims, stating to Reuters in an email, “L’Oréal did not make any decision to suspend advertising spending on Twitter.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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