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Injectable aesthetics. L’Oréal names Lau Sook Ping as Chief Digital and Marketing Officer for Malaysia and Singapore 

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THE WHAT? L’Oréal has announced Lau Sook Ping as the Chief Digital and Marketing Officer for Malaysia and Singapore, according to Marketing Interactive. 

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THE DETAILS Ping will head up digital acceleration for L’Oréal by building the roadmap, establishing strong transversal partnerships, and transforming the three key pillars of digital, media and data insights.

THE WHY? Having been with L’Oréal for seven years, Ping is lauded for her strong people leadership and coaching skills, and has previously worked for FMCG behemoths such as Procter & Gamble and Henkel. 

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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