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Injectable aesthetics. L’Oréal Paris names Anushka Sharma as latest brand ambassador in India

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THE WHAT? L’Oréal Paris has named Actress and entrepreneur Anushka Sharma as its latest brand ambassador in India. 

THE DETAILS Sharma will be the face of the skin care products the brand launches into the Indian market. 

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The Actress will also star in a campaign film, set in Paris, to announce the launch of the new Glycolic Bright Range. 

THE WHY? Divya Reddy, General Manager, L’Oréal Paris, says, “Anushka shares the mission of the brand L’Oréal Paris – to champion women empowerment and celebrate their beauty because they are all worth it. 

“With science and innovation at the core, we at L’Oréal Paris, strive to create a difference in the Indian Skincare market with our differentiated products which are validated by dermatologists and backed by science. We are ecstatic to join hands with Anushka to drive the skincare revolution in India!”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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