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Injectable aesthetics. L’Oréal Paris U.S. launches new limited-edition Color Riche lipstick as part of its Stand Up Against Street Harassment program

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THE WHAT? L’Oréal Paris U.S. has launched a new limited-edition Color Riche lipstick Red My Lips in shade Le Rouge Liberté as part of its Stand Up Against Street Harassment program in an effort to ‘encourage safe bystander intervention with color expression.’

THE DETAILS The new lipstick is said to be inspired by the beauty company’s NGO partner Right To Be, with L’Oréal Paris U.S. donating 100 percent of the proceeds from each lipstick sold to the charity partner.

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Right To Be will help to train more people in how to safely and effectively intervene in situations of street harassment.

THE WHY? The campaign is part of L’Oréal Paris U.S.’s ongoing strategy to advocate for women empowerment. 

According to a press release, “Together with its international NGO partner, Right To Be, local charity partners, and global divisions of L’Oréal Paris, the beauty brand has joined forces to train everyone in the 5Ds methodology by Right To Be, through training sessions in both public spaces and online at StandUp-US.com.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

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Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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