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Injectable aesthetics. L’Oréal slapped with class action over try-on tool

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THE WHAT? L’Oréal has become the latest cosmetics company to face a class action lawsuit over its use of biometric identifiers via a try-on tool featured on its website, according to a report published by Legal Newsline.

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THE DETAILS The French beauty giant could be called to defend its website widget in the state of Illinois, where the Biometric Information Privacy Act (BIPA), prohibits the collection of biometric data such as eye scans, finger prints or voice prints without consent.

THE WHY? The suit alleges that L’Oréal’s virtual try-on tool doesn’t inform users that it is capturing or collecting facial geometry, or obtain written consent before doing so.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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