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Injectable aesthetics. L’Oréal USA names President, Maybelline New York, Essie and Garnier

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THE WHAT? L’Oréal USA has announced the appointment of Amy Whang as President of Maybelline New York, Garner and Essie for the United States. Whang will also join the management committee.

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THE DETAILS Whang joined L’Oréal in 2004 and has held a number of roles across the company, most recently as General Manager of It Cosmetics in the US. She will report to Nathalie Gerschtein, President of the Consumer Products Division for L’Oréal North America.

THE WHY? Whang’s expertise in marketing, digital and consumer behavior has led to continued growth and strategic adaptation for the company, L’Oréal said in a statement.

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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