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Injectable aesthetics. Maybelline NY launches free mental health training in colleges

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THE WHAT? Maybelline NY has partnered with The Jed Foundation to create Brave Talk, a free expert-developed training designed to give students the skills to support peers who may be struggling with mental health issues and help connect them to care.

THE DETAILS The Loreal-owned brand’s initiative builds on its Brave Together program, launched in 2020, dedicated to helping destigmatize anxiety and depression and making support accessible.

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The Brave Talk pilot will kick off at New York University this month before rolling it out to other New York institutions and to colleges nationwide in the US and globally.

THE WHY? Trisha Ayyagari, Global Brand President, Maybelline New York Worldwide, explains, “At Maybelline we believe that mental health is health, but we know that when people are struggling, they turn to those they trust first. We created a program that would put 1:1 support for mental health into everyone’s hands. With Brave Talk, we believe more people will feel heard, supported, and aware of the resources available to them. We passionately believe no one should have to struggle alone.” 

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

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Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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