THE WHAT? L’Oréal-owned ModiFace has named Jeff Houghton as its Chief Executive Officer, effective October 1, 2022. A three-month transition period will take place, ending January 1, 2023.
THE DETAILS Houghton succeeds Founder and CEO of the Augmented Reality beauty leader, Parham Aarabi, who is stepping down in order to focus on a personal area of research interest. Houghton has been ModiFace’s COO since 2019, having joined the Toronto-based tech firm in 2016.
“I am extremely excited to take on the challenge of leading ModiFace as our new Chief Executive Officer,” Houghton said. “We’ve built a diverse team of researchers, scientists and engineers by taking advantage of the talent Canada has to offer. ModiFace has spent more than a decade exploring cutting-edge technology to bring beauty experiences to consumers. I want to ensure that in this next chapter, ModiFace can focus not only on continuing to scale our existing solutions, but also bring new innovation to L’Oréal. I am looking forward to expanding our collaborations with L’Oréal experts around the world to ensure our technology is setting the bar for the future of beauty tech.”
THE WHY? An Verhulst-Santos, L’Oréal Canada President and CEO, explains, “On Behalf of L’Oréal Canada, I would like to extend my deepest thanks to Parham. All of our support goes to Jeff and his team for this new chapter. ModiFace’s advanced know-how, combined with over 100 years of L’Oréal expertise, has led us to establish leadership in the augmented reality beauty arena with more than 1 billion virtual shade try-ons and 10 million skin diagnostics performed to date.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
