THE WHAT? Sephora has announced the return of its Sephoria: Virtual House of Beauty, digital event in September, which will expand globally for the first time, with beauty enthusiasts from Canada, France, Spain and Italy invited to participate.
THE DETAILS This year, attendees will be able to accrue Beauty Insider points as prizes for playing games throughout the space. Visitors can engage with brand founders, Sephora experts and other content creators via live chat.
THE WHY? Jessica Stacey, SVP External Communications + Experiential Marketing at Sephora, explains, “Following a successful virtual event last year, we are thrilled to bring SEPHORiA back again this year to even more visitors from around the globe. Not only will this year’s event reach the US, Canada, France, Spain, and Italy, but we also have enhanced experiences to ensure SEPHORiA is the most interactive, and inclusive virtual event for the Sephora community, with unparalleled access to exclusive content, founders, product sneak-peeks and, engaging gamification. We look forward to welcoming clients back into the (virtual) world of SEPHORiA and know they will be surprised to see what we have planned.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
