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Injectable aesthetics. Shiseido promotes China chief to President and COO

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THE WHAT? Shiseido has announced a new management structure. The J-beauty giant has promoted the Senior Executive Officer China Region CEO, Kentaro Fujiwara to President and Chief Operation Officer.

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THE DETAILS Fujiwara takes the helm from long-standing President and CEO Masahiko Uotani, whose role is transitioning to Chairman and CEO. The change is effective January 1, 2023.

THE WHY? Fujiwara joined the company in 1991 and has worked across a number of senior roles over the course of his career, the majority overseas in Europe, Korea and China. He said at a press conference, per a report published by Kyodo, “I have little experience in the Japanese operations but I want to identify its challenges from the perspective of the overseas business and put it on a growth track.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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