THE WHAT? Affiliate marketing platform ShopMy has raised US$8 million in Series A funding, with the round led by Granite Telecom Chief Operating Officer Rand Currier, as well as a group of private investors, according to WWD.com.
THE DETAILS The platform allows creators to stream affiliate marketing and paid sponsorships with brands, with celebrities such as Olivia Palmero using the service.
Originally focused solely on beauty creators, it’s now expanded to incorporate fashion, wellness and nutrition.
THE WHY? ShopMy has stated that the funding will allow the team to scale engineering product and design, build a mobile app version of the platform and expand the VIP shop manager program.
Discussing the investment, one of the private investors Justin Kan, founder of video livestreaming service Twitch, said, “I am a strong believer that collaboration between content creators and brands will define the next decade of advertising and the ShopMy platform is the most impressive platform I’ve seen in the space. Their thoughtful approach to the underlying data infrastructure and focus on user experience has really set them apart — I’m excited to be a part of it.”
Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.
Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.
Key types of injectable aesthetics include:
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Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.
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Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.
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Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).
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Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.
