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Injectable aesthetics. The Good Face Project raises US$5.65m via a Series Seed funding round to scale beauty innovation platform

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THE WHAT? The Good Face Project has raised US$5.6 million to scale its beauty innovation platform, which was led by VMG Catalyst. 

THE DETAILS Other participating investors included Spark Growth Ventures, REDO Ventures, Capsum, EvoNexus, and industry executives John Heffner – CEO, Summer Fridays and former CEO, Drybar – and Romain Gaillard, Founder and CEO, The Detox Market.

The AI-driven platform is said to enable brands, manufacturers, and Fortune 50 global companies to meet consumer demands for safe, effective, and sustainable beauty products.

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THE WHY? According to a press release, “The impetus for the Seed Round was the strong positive signal we received from R&D professionals in the industry, and the very clear understanding of how under-resourced these teams currently are. 

“With the Seed Round behind us, our team can allocate funds to, both, growing the Good Face Formulator’s user base, and expanding its functionality to serve Beauty innovations more holistically over time.”

Iva Teixeira, Co-Founder and CEO of The Good Face Project, said, “We think of our platform as an R&D lab in the cloud. 

“The Good Face Project is transforming the way brands, manufacturers and ingredient suppliers approach research and development, and giving them confidence that their new formulas will include thoughtfully sourced ingredients and meet regulatory requirements, while also satisfying consumer demand for transparency, safety, and sustainability.”

Injectable aesthetics are popular due to their ability to provide noticeable results with minimal downtime compared to surgical procedures. They are versatile and can be tailored to meet individual aesthetic goals, whether it's enhancing lips, restoring facial volume, or smoothing out wrinkles. However, they should always be administered by qualified professionals to ensure safety and achieve optimal results.

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Injectable aesthetics are used to enhance facial features, reduce the signs of aging, and improve overall facial symmetry and appearance.

Key types of injectable aesthetics include:

  • Dermal Fillers: These injectables are used to add volume, fill in wrinkles and folds, and enhance facial contours. They often contain substances like hyaluronic acid, collagen, or calcium hydroxylapatite, which help plump up the skin and smooth out fine lines and wrinkles.

  • Botulinum Toxin (Botox): Botulinum toxin injections temporarily relax facial muscles that cause wrinkles and lines to form. It is commonly used to treat forehead lines, frown lines between the eyebrows, and crow's feet around the eyes.

  • Collagen Stimulators: These injectables stimulate the body's own collagen production, helping to improve skin texture and firmness over time. Examples include poly-L-lactic acid (Sculptra) and calcium hydroxylapatite (Radiesse).

  • Neurotoxin Injections: Besides Botox, other neurotoxins such as Dysport and Xeomin are used similarly to reduce wrinkles and lines.

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